Rethinking the quotation process in Group & Convention Sales

The latest articles in the blog on the offer process in group and conference sales:

Streamlined workflows are essential for high-performing convention sales. MICE DESK Rocket automates the key steps from evaluating incoming inquiries to creating proposals. For hotels that want to improve their processes before introducing automation, our convention sales consulting delivers the strategic and analytical groundwork.

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Hotel Proposal Automation: Why Static Documents Are Costing You Group Sales Conversions

Sascha Dalig explains why static proposal documents systematically prevent bookings and how hotel proposal automation measurably improves conversion rates.

Process Errors in Banqueting Operations: How Hotels Can Identify and Systematically Avoid Them

The MICE business generates up to 40% of total revenue in many hotels. At the same time, it remains one of the least standardised and most error-prone areas of hotel operations.

What Is MICE? Meaning, Definition & Role in the Hotel Industry

MICE is the internationally established term for business-motivated events: Meetings, Incentives, Conferences, and Exhibitions/Events. In the hotel industry, MICE represents a distinct economic sector with a global market volume in the trillions of US dollars and a direct impact on room occupancy, F&B revenue, and overall profitability.

MICE automation in hotels: What really motivates convention sales teams

Over the past few months, we have held numerous discussions with a wide variety of companies and found that the issues they face are surprisingly similar. This article summarizes observations and original quotes from these discussions and provides an honest insight into everyday life in the MICE industry and expectations regarding automation.

Marketing integration in MICE sales: How hotels can measurably combine marketing and convention sales

Most hotels do not know which marketing measure triggered their last MICE or conference booking in convention sales. Inquiries land in the mailbox, are processed, won or lost, without anyone knowing which channel actually worked.

Group Sales at Scale: What the US Market Reveals About Convention Sales Limits

Which is more impressive: a hotel that sends out a complete offer within 12 minutes, or a market where more than three-quarters of all MICE inquiries go unanswered? The US MICE market combines both.

Benchmark Data: How Hotels Systematically Lose Inquiries.

The unexpected paradox in the Spanish MICE market.
Imagine a market in which 66% of all MICE offers are of good or very good quality, but at the same time 0% of hotels carry out a systematic needs analysis in MICE sales.

Experience the future of convention sales live - with MICE DESK at the Independent Hotel Show Munich 2025

How can hoteliers make their Group & Convention Sales more efficient, digital and profitable without losing control? Bernd Fritzges, founder & CEO of MICE DESK, will provide the answer in his keynote speech at the Independent Hotel Show Munich.

With Rocket to the offer in 2 minutes: Marco Nussbaum in the podcast

The first episode of the new podcast series by Marco Nussbaum — and the first guest was MICE DESK CEO Bernd Fritzges. In the TLDR studio in Hamburg, the focus was on the hard cash that hotels give away in convention sales.

How Evy accompanies hotels through the MICE DESK onboarding process

In this interview, Evy shares her professional journey and explains how the MICE DESK team helps hotels optimize their processes.