OpenClaw is the most-discussed AI project of the year. This article sets out what Agentic AI in hospitality actually means and where hotels should focus their attention.

Sascha Dalig explains why static proposal documents systematically prevent bookings and how hotel proposal automation measurably improves conversion rates.

MICE profitability describes the contribution margin that events generate per square metre and time unit, after variable costs, labour, and opportunity costs have been accounted for. It is the central steering metric in hotel group sales that classical occupancy KPIs like RevPAR or occupied room days simply cannot deliver.

The MICE business generates up to 40% of total revenue in many hotels. At the same time, it remains one of the least standardised and most error-prone areas of hotel operations.

MICE is the internationally established term for business-motivated events: Meetings, Incentives, Conferences, and Exhibitions/Events. In the hotel industry, MICE represents a distinct economic sector with a global market volume in the trillions of US dollars and a direct impact on room occupancy, F&B revenue, and overall profitability.

For many hotels, the return on investment in group and event business is a black box. While clear metrics such as RevPAR make success measurable in the accommodation sector, convention sales often remain limited to revenue figures.

Function sheets are the operational linchpin for successful events and determine whether a hotel delivers confidently or constantly lags behind. Process optimization in the hotel industry does not begin with software, but with the question: Who is responsible for which information—and where is the only valid version?

Over the past few months, we have held numerous discussions with a wide variety of companies and found that the issues they face are surprisingly similar. This article summarizes observations and original quotes from these discussions and provides an honest insight into everyday life in the MICE industry and expectations regarding automation.

Most hotels do not know which marketing measure triggered their last MICE or conference booking in convention sales. Inquiries land in the mailbox, are processed, won or lost, without anyone knowing which channel actually worked.

ITB Berlin is the international meeting place for innovation, exchange, and future topics in the travel and hospitality industry. MICE DESK will be exhibiting again this year, demonstrating how modern automation really works in MICE and convention sales today.

Which is more impressive: a hotel that sends out a complete offer within 12 minutes, or a market where more than three-quarters of all MICE inquiries go unanswered? The US MICE market combines both.

The unexpected paradox in the Spanish MICE market.
Imagine a market in which 66% of all MICE offers are of good or very good quality, but at the same time 0% of hotels carry out a systematic needs analysis in MICE sales.

2025 Year in Review and a Look Ahead to What's Coming. By CEO Bernd Fritzges

When I think back on the past twelve months, I feel one thing above all else: gratitude. Gratitude for a team that achieves extraordinary things. I am privileged to work with people who impress me every single day.

How can hoteliers make their Group & Convention Sales more efficient, digital and profitable without losing control? Bernd Fritzges, founder & CEO of MICE DESK, will provide the answer in his keynote speech at the Independent Hotel Show Munich.

We are continuing to grow and are delighted to welcome a strong leader to our team: Uwe Krohn is taking over responsibility for Sales & Marketing at MICE DESK with immediate effect.

Why traditional RMS in convention hotels are reaching their limits and how AI-supported hotel MICE software closes the data gap, enables convention sales automation, processes inquiries faster and increases revenue potential.

Generative AI has long been part of everyday life. But the reality is sobering: 95% of companies do not achieve a measurable return on investment.

The evaluation of over 600 meeting and conference hotels in the DACH region shows a heterogeneous PMS landscape. Individual hotels and smaller hotel groups with at least 100 rooms and several conference rooms were examined.

Technology can only be effective if it is understood. This is exactly where our Storyverse comes in: It structures how we talk about our company, our values and our impact.

The first episode of the new podcast series by Marco Nussbaum — and the first guest was MICE DESK CEO Bernd Fritzges. In the TLDR studio in Hamburg, the focus was on the hard cash that hotels give away in convention sales.