MICE DESK Opens New Headquarters in Leipzig – A Growing Group Sales Software Company

A City That Inspires: Why Leipzig Became Our Home

June 2022 marked the official launch of our company MICE DESK and since then we have been characterized not only by our decentralized structure, but also by our unique character. We started out in a design office, followed by a small start-up office in the Felix Suites in Leipzig. Along with our success and growth, the search for the first "real headquarters" began and it felt like a journey with a purpose. Then it was the new office, within walking distance of the main train station in Leipzig, a city that our Managing Director Bernd Fritzges had unexpectedly grown fond of.

Leipzig: A city that inspires

The story of MICE DESK in Leipzig began with a relaxed encounter at the Pentahotel during the coronavirus pandemic. A glass of wine, which was allowed despite strict corona rules, set a chain of joyful events in motion. A spontaneous Christmas party in the summer, followed by the 2022 annual congress of the VDVO (Association of Event Organizers) and the enthusiasm for the Saxon metropolis grew with every visit. With a pinch of humor, Bernd Fritzges emphasized at the inauguration: "And this despite the fact that we still don't have a customer in Leipzig!"

Office inauguration with character

The opening of our new headquarters on 30.11.2023 was all about character - a leitmotif that is deeply rooted in the philosophy of our Managing Director. The evening was characterized by sustainable business relationships based on the principles of the "honorable merchant". Fittingly, the renowned character researcher Walter Rotter was invited, who amazed the guests with his empirically based character analyses. Each guest had the opportunity to have themselves or someone else analyzed, which provided some amazing and enthusiastic moments.

Among the guests were Volker Bremer, Managing Director of Leipzig Tourismus und Marketing, and Florian Foege, Manager of Wirtschaftsförderung Invest Region Leipzig GmbH, who have been following this journey from the very beginning.

Kai Krischik, a long-time companion of Bernd Fritzges, mixed cocktails that were as individual as the guests themselves - mixed according to their character traits.

In addition, each guest chose a button with a character trait that best suited him or her and immortalized it on a collage in the entrance area of the headquarters.

Some of our team members were also present and described the evening in their own words. "A lovely evening with nice guests in a relaxed atmosphere with great catering and delicious drinks - it couldn't have been better. I really enjoyed the evening and had lots of interesting conversations!" said Katharina Groß, Cluster Team Lead Groups & Events.

"I am delighted that so many guests accepted our invitation," said Tobias Feickert, CFO of MICE DESK, "it was a great mix of hotel customers, regional businesses and industry partners. I am particularly pleased that the conversations with our guests resulted in impulses for new partnerships."

And Paula Maitschke, Project Manager Groups & Events, added: "It was really nice to be at the office opening. Katharina and I were lucky enough to be able to talk to every guest personally at the reception. Later we were able to enjoy some really delicious food and Walter Rotter enchanted us all a little with his character analysis and got some very exciting conversations going. All in all, a very successful evening with lots of new and interesting contacts."

A steadily growing company

We now have almost 30 employees and around 20 hotel clients nationwide and are enjoying continuous growth. Our services for the conference hotel industry include increasing revenue through higher conversion rates, reducing staff costs through flexible models and optimizing occupancy and resources. Sales and support work together efficiently to provide the best reporting for sales optimization, gain more new customers through faster response times and achieve greater speed and efficiency in processing. We solve staffing problems in the hotel industry flexibly and according to individual requirements and offer top specialists with many years of experience in convention sales.

Driving the Future of Group Sales Software for Hotels

As a specialized Group Sales Software provider for the hospitality industry, MICE DESK supports hotels in transforming their meetings and events business through intelligent automation and structured workflows. Our Event Management Software is designed specifically for hotel group sales teams, combining AI-supported processes with experienced human expertise.

Hotels today face increasing pressure to respond faster to RFPs, improve proposal quality and maximize conversion rates. Our Meeting Management Software enables sales teams to reduce response times by up to 15x while maintaining full control through a human-in-the-loop approach. This ensures quality, compliance and personalized communication at scale.

Beyond speed, our platform improves overall profitability. Through better reporting, proposal tracking and optimized resource allocation, hotels gain full transparency over their group sales performance. This allows revenue leaders to measure MICE profitability, analyze displacement effects and increase their group sales ROI.

For multi-property hotel groups, MICE DESK offers structured workflows and centralized governance models that standardize processes across properties. Our Hotel Group Sales Software supports scalable operations, consistent quality standards and improved collaboration between sales, revenue and operations teams.

With deep integrations into European PMS and Sales & Catering systems, our Meeting Management Platform seamlessly connects with existing hotel infrastructures. The result is higher conversion, more efficient convention sales processes and a sustainable competitive advantage in meetings and event management.

An evening full of character

From the afternoon until late in the evening, we experienced a memorable start to our new headquarters during our inauguration ceremony. The event was not just an office opening, but a celebration of the character, creativity and community that also characterizes us as a team. Every moment, every interaction reflected our values and company culture. We would like to thank everyone who celebrated with us that evening and look forward to a successful year together in 2024!