Process optimization & standardized workflows in Convention Sales
The latest articles in the blog about process optimization in group and conference sales:
Efficient processes are the foundation of successful convention sales. From inquiry analysis to proposal generation, Rocket AI automates the critical path. For hotels seeking to optimize before automating, our convention sales consulting provides the analytical foundation
The MICE business generates up to 40% of total revenue in many hotels. At the same time, it remains one of the least standardised and most error-prone areas of hotel operations.
MICE is the internationally established term for business-motivated events: Meetings, Incentives, Conferences, and Exhibitions/Events. In the hotel industry, MICE represents a distinct economic sector with a global market volume in the trillions of US dollars and a direct impact on room occupancy, F&B revenue, and overall profitability.
Function sheets are the operational linchpin for successful events and determine whether a hotel delivers confidently or constantly lags behind. Process optimization in the hotel industry does not begin with software, but with the question: Who is responsible for which information—and where is the only valid version?
Most hotels do not know which marketing measure triggered their last MICE or conference booking in convention sales. Inquiries land in the mailbox, are processed, won or lost, without anyone knowing which channel actually worked.
The evaluation of over 600 meeting and conference hotels in the DACH region shows a heterogeneous PMS landscape. Individual hotels and smaller hotel groups with at least 100 rooms and several conference rooms were examined.
How hotels are using MICE DESK to close the gap between pricing and operational sales and how forecasts are finally leading to sales.
"90% of what you do, nobody sees." This quote from Jeff Bezos describes a truth that also applies to the hotel industry. The best work is done invisibly.
"500, sometimes 1,000 unread emails in a single hotel mailbox." What sounds like the crisis report of an overwhelmed team is everyday life in many convention sales departments. Inquiries that fall through. Leads that never convert.
In this interview, Evy shares her professional journey and explains how the MICE DESK team helps hotels optimize their processes.
When it comes to introducing new processes, one question often arises: How can an external team be integrated so seamlessly into a hotel's processes that the collaboration is successful right from the start?
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