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ROCKET Product Impact Assessment
MICE DESK Transparency Report
Our Evaluation Process
MICE DESK does not measure general customer satisfaction. The only factor assessed is the measurable product impact of ROCKET in day-to-day hotel operations – after onboarding has been fully completed. Evaluation only takes place once the Onboarding Manager can confirm an initial verifiable product impact.
Deep integration of ROCKET into the customer’s individual hotel and convention sales processes.
The Onboarding Manager confirms internally that an initial measurable product benefit has been achieved. Only then is the survey released.
Standardised web form. Sent only to the hotel’s primary contact. Conducted once after impact verification.
Measured Evaluation Dimensions
Each review includes one overall question and three mandatory dimensions. The score shown is the Overall Product Impact Score (overall question, mandatory question 1).
| Dimension | What is measured |
|---|---|
| Overall Impact | How do you rate ROCKET’s initial product impact on your day-to-day operations overall? (Primary score) |
| Speed | Has ROCKET noticeably improved the speed of handling enquiries? |
| Operational Relief | Has ROCKET noticeably reduced manual work in the enquiry and proposal process? |
| Reliability | Does ROCKET operate reliably enough in day-to-day use to create real product value? |
Rating Scale
| Stars | Meaning |
|---|---|
| ★☆☆☆☆ | No noticeable difference compared to the previous process. ROCKET currently delivers no clear added value. |
| ★★☆☆☆ | Initial positive effects are visible, but only in isolated cases or inconsistently. Potential is evident, but no stable impact yet. |
| ★★★☆☆ | Clear initial benefit in daily operations. Individual process steps are faster or more accurate. |
| ★★★★☆ | Significant operational improvement. Processing, completeness or responsiveness are noticeably better. |
| ★★★★★ | Very strong and quickly visible product impact. ROCKET is clearly and reliably effective in daily operations. |
Voices from the Survey
To protect our partners – including franchisees of international hotel chains – reviews are published using role title and market segment only. Original records are archived internally and can be reviewed upon request.
The following responses come from the open mandatory question: “What specifically demonstrates ROCKET’s product impact to date?”
We see the impact above all in the fact that enquiries are processed much faster. Especially in the initial response time, the difference compared to before is clearly noticeable.
The biggest effect for us is the time savings. Processes that used to be relatively time-consuming now run in a more structured way and with fewer follow-up questions.
ROCKET primarily takes manual steps off our team’s plate. This applies to enquiry preparation, proposal creation and coordination between systems. At the same time, we are now able to handle a higher volume of enquiries, which in our view also has a positive impact on revenue.
Quite honestly, the team can finally process all enquiries again without things constantly being left behind. For us, that is probably the clearest proof in day-to-day business that ROCKET works.
We can see the benefit in the fact that our team is now able to focus more on strategically important topics instead of spending so much time on repetitive operational tasks.
For us, the product impact is most evident in the increased speed and the improved consistency of proposals. Overall processing appears more professional, and we are seeing early signs that this is also leading to better conversion.
We measure the benefit by the fact that less information has to be transferred manually. In our view, this also reduces the risk of errors and incomplete data.
Since introducing ROCKET, we have gained more transparency in the process. It is much clearer where an enquiry stands and what the next steps are.
The product impact to date is mainly visible in the interaction of several factors: faster processing, less manual effort and a more structured overall process. Because we can handle significantly more enquiries than before, we also see this as a clear lever for additional revenue.
Responsibility & Integrity
“We publish only reviews that were collected after verifiable product impact and full onboarding had been achieved. All participants provided written consent to the anonymised publication of their review. The survey methodology is documented internally and available upon request.”