Over the past few months, we have held numerous discussions with a wide variety of companies and found that the issues they face are surprisingly similar. This article summarizes observations and original quotes from these discussions and provides an honest insight into everyday life in the MICE industry and expectations regarding automation.

Most hotels do not know which marketing measure triggered their last MICE or conference booking in convention sales. Inquiries land in the mailbox, are processed, won or lost, without anyone knowing which channel actually worked.

Which is more impressive: a hotel that sends out a complete offer within 12 minutes, or a market where more than three-quarters of all MICE inquiries go unanswered? The US MICE market combines both.

The unexpected paradox in the Spanish MICE market.
Imagine a market in which 66% of all MICE offers are of good or very good quality, but at the same time 0% of hotels carry out a systematic needs analysis in MICE sales.

How can hoteliers make their Group & Convention Sales more efficient, digital and profitable without losing control? Bernd Fritzges, founder & CEO of MICE DESK, will provide the answer in his keynote speech at the Independent Hotel Show Munich.

The first episode of the new podcast series by Marco Nussbaum — and the first guest was MICE DESK CEO Bernd Fritzges. In the TLDR studio in Hamburg, the focus was on the hard cash that hotels give away in convention sales.

In this interview, Evy shares her professional journey and explains how the MICE DESK team helps hotels optimize their processes.

Bernd Fritzges presented the results of the latest benchmark report at the ITB last week - with great interest from the trade audience. The figures speak for themselves: speed alone is not enough if the quality is not right.

Every day lost in Convention Sales costs your hotel valuable revenue. That is why we have broken down the area into 34 clearly defined steps in order to identify weak points, optimize processes and fully exploit sales potential.

Creating perfect offers in the MICE industry remains a demanding task that poses major challenges for many hoteliers. We have therefore developed innovative solutions that rethink and optimize the entire proposal creation process.

From now on, we will be providing regular insights into best practice cases and exciting technical developments. This section highlights how our solutions are changing the industry in the long term and creating real added value.

Several times a year we analyze the response and offer times as well as the offer quality of conference hotels - and now in November the latest results are here.

The faster a high-quality quote is sent, the more likely it is that an inquiry will turn into a booking. We wanted to know how much the conversion rates really depend on the offer times and took a close look at our internal figures.

This time, we expanded our market analysis once again and compared the German market with Switzerland. We wanted to find out in which country the conference hotel industry responds faster and more qualitatively to event inquiries.

In the dynamic landscape of the MICE industry, especially in the area of convention sales, time plays a crucial role. It is not just a resource, but a crucial factor that can determine the success or failure of a (conference) hotel.