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Group Sales Software Blog: Process Optimization & Profitability in Convention Sales
The MICE DESK blog world offers practical insights into the digital transformation of group and convention sales. The focus is on process optimization in the hotel industry, automated offer processes, profitability in the group and conference business and the use of AI in hotel sales. In addition, our Corporate Insights provide insights into internal developments at our company: from team and culture to product development, events and investor topics.
Process Errors in Banqueting Operations: How Hotels Can Identify and Systematically Avoid Them
The MICE business generates up to 40% of total revenue in many hotels. At the same time, it remains one of the least standardised and most error-prone areas of hotel operations.
What Is MICE? Meaning, Definition & Role in the Hotel Industry
MICE is the internationally established term for business-motivated events: Meetings, Incentives, Conferences, and Exhibitions/Events. In the hotel industry, MICE represents a distinct economic sector with a global market volume in the trillions of US dollars and a direct impact on room occupancy, F&B revenue, and overall profitability.
Function Sheets in Convention Sales: How Hotels Standardize BEO Processes and Avoid Mistakes
Function sheets are the operational linchpin for successful events and determine whether a hotel delivers confidently or constantly lags behind. Process optimization in the hotel industry does not begin with software, but with the question: Who is responsible for which information—and where is the only valid version?
Marketing integration in MICE sales: How hotels can measurably combine marketing and convention sales
Most hotels do not know which marketing measure triggered their last MICE or conference booking in convention sales. Inquiries land in the mailbox, are processed, won or lost, without anyone knowing which channel actually worked.
PMS evaluation 2025: distribution and consequences for convention sales
The evaluation of over 600 meeting and conference hotels in the DACH region shows a heterogeneous PMS landscape. Individual hotels and smaller hotel groups with at least 100 rooms and several conference rooms were examined.
When the forecast doesn't sell: How MICE DESK finally connects revenue management and convention sales
How hotels are using MICE DESK to close the gap between pricing and operational sales and how forecasts are finally leading to sales.
Operational excellence is not a coincidence, but a system: the four principles behind MICE DESK
"90% of what you do, nobody sees." This quote from Jeff Bezos describes a truth that also applies to the hotel industry. The best work is done invisibly.
When inboxes are on fire and revenue is evaporating: how human-driven AI is saving the hotel industry
"500, sometimes 1,000 unread emails in a single hotel mailbox." What sounds like the crisis report of an overwhelmed team is everyday life in many convention sales departments. Inquiries that fall through. Leads that never convert.
How Evy accompanies hotels through the MICE DESK onboarding process
In this interview, Evy shares her professional journey and explains how the MICE DESK team helps hotels optimize their processes.
Systematic onboarding: Why hotels trust MICE DESK
When it comes to introducing new processes, one question often arises: How can an external team be integrated so seamlessly into a hotel's processes that the collaboration is successful right from the start?
Never waste time again, no meeting without an agenda
Meetings have a bad reputation. They are seen as inefficient, unnecessary and frustrating. But our experience shows a different picture: meetings are the place where teams make real progress.
A Celonis for the hospitality industry? How hybrid models could revolutionize the industry
Digital transformation has reached almost every industry - and yet the hospitality industry faces unique challenges: Skills shortages, inefficient processes and the difficulty of integrating new technologies into existing systems.
The invisible enemy: system failures that jeopardize sales
System failures in the hotel industry are one of the invisible but expensive challenges. They occur when important systems do not work together seamlessly. Processes come to a standstill, employees have to do more manual work and requests are lost.
Best practice in focus: How MICE DESK is revolutionizing the handling of incoming emails
From now on, we will be providing regular insights into best practice cases and exciting technical developments. This section highlights how our solutions are changing the industry in the long term and creating real added value.