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Group Sales Software Blog: Process Optimization & Profitability in Convention Sales
The MICE DESK blog world offers practical insights into the digital transformation of group and convention sales. The focus is on process optimization in the hotel industry, automated offer processes, profitability in the group and conference business and the use of AI in hotel sales. In addition, our Corporate Insights provide insights into internal developments at our company: from team and culture to product development, events and investor topics.
How hotels make ROI in the MICE sector measurable and profitable
For many hotels, the return on investment in group and event business is a black box. While clear metrics such as RevPAR make success measurable in the accommodation sector, convention sales often remain limited to revenue figures.
Revenue management paradox in the MICE segment: How hotels are tapping into revenue potential with convention sales automation
Why traditional RMS in convention hotels are reaching their limits and how AI-supported hotel MICE software closes the data gap, enables convention sales automation, processes inquiries faster and increases revenue potential.
The moment that lasts: How MICE DESK makes hospitality possible again
"Hospitality is about making people feel seen. And the best way to do that is not to treat them like a commodity, but as a unique individual." (Will Guidara)
THE ANSWER. ONLY 42 WILL KNOW. Why this event is changing the hotel industry
What if systems could analyze complex problems in real time, make informed decisions and radically reduce the workload of teams at the same time? This is precisely the question posed by "THE ANSWER. ONLY 42 WILL KNOW."
The revolution in convention sales starts now - with MICE DESK
The MICE industry is at a turning point. Between an acute shortage of skilled workers, overflowing inboxes and rising customer expectations, a market that holds huge economic potential is in danger of failing due to its own complexity.
What happens when MICE listens to research? More turnover.
In order to gain a structural understanding of the challenges facing the hotel industry, we initiated our own research project. The aim was to analyze the convention sales process holistically for the first time and thus create the basis for real transformation.
3 myths about automation in the MICE industry - and how hotels can really benefit
Automation has reached the hotel industry. But behind the shiny facade of digitalization often lurk new challenges that slow down the hoped-for productivity boost.
RPA: The future of the hotel industry - A conversation with Silvana and Benik
The hotel industry is on the brink of technological change. With the advent of Robotic Process Automation (RPA), a world of new opportunities is opening up to modernize processes, increase efficiency and revolutionize the customer experience.
Vacant rooms finance your professional convention sales - risk-free!
MICE DESK offers a unique, hybrid concept of technological innovation and highly qualified specialist support. With our model, you can professionalize your convention sales - without financial risk.
Maximum efficiency in convention sales
Our new integration into the Opera Cloud enables up to three times faster processing of inquiries and bookings. We are very pleased that parts of our solution are now available via the Oracle Hospitality Integration Platform (OHIP).
The Power of Speed in Convention Sales: How Response Time Drives Conversion
The faster a high-quality quote is sent, the more likely it is that an inquiry will turn into a booking. We wanted to know how much the conversion rates really depend on the offer times and took a close look at our internal figures.
The boat has to be able to handle it - staying on course when the MICE seas get rough
In the turbulent waters of life, we are constantly confronted with storms that put our stability to the test. Like experienced captains, we have to learn to keep a clear course and navigate our crew safely through the rough seas.
Maximum flexibility with the new MICE DESK pricing model
The requirements of hoteliers have changed and we have therefore developed an innovative pricing model that adapts more flexibly to the needs of our customers.