DE
MICE DESK Launches Hotel Sales and Catering Software
ROCKET Sales & Catering connects the function diary, Banquet Event Orders and PMS handoff in one system
[Leipzig, July 23th 2026] MICE DESK is bringing ROCKET Sales & Catering to market, a software module for the hotel convention sales process that manages event spaces, meeting packages and services in a single system. Available from August 1, 2026. Fifteen hotels signed a letter of intent for the module before development began. MICE DESK plans to roll it out to 100 properties by the end of the year.
The module manages spaces, meeting packages and services in one system, generates the Banquet Event Order (BEO) from that data, and returns every billable item to the property management system (PMS). ROCKET Sales & Catering is available exclusively in combination with ROCKET Core.
Banquet Event Orders: 39 Minutes per Task
A Banquet Event Order - known in some markets as a function sheet - is the working document that summarizes every detail of an event (times, rooms, setups, food and beverage, technical requirements) for kitchen, service and technical teams. MICE DESK's process time study, funded through Germany's research tax credit, broke the 2024 convention sales process down into 34 steps and measured handling times in real time across 3- to 5-star hotels in the DACH region. Creating and maintaining the BEO accounts for a weighted average of 39 minutes per event, or 17.2 percent of total active processing time. A further 42 minutes, or 18.5 percent, goes into recording blocks, meeting rooms, setups and add-on services in the PMS and sales-and-catering tool.
In the system, creating a BEO takes about one minute. Changes generate a new version, and the software notifies the departments affected. Kitchen, technical and service teams work from their own current view — not from yesterday's printout.
Demand Validated Before Development: 20 Interviews, 15 Letters of Intent
MICE DESK validated demand before development began. Since 2025, the company has conducted more than 20 contextual interviews with existing customers and prospects. In spring 2026, fifteen hotels signed a letter of intent — mostly independent properties, plus two smaller groups. By year-end, MICE DESK plans to roll the module out to 100 properties, combining existing customers switching to the module with new customers adopting ROCKET Core, Sales & Catering included, from the start.
"Thirty-nine minutes for a Banquet Event Order isn't a software problem — it's a process problem," says Bernd Fritzges, Founder of MICE DESK. "That time is lost wherever event data doesn't survive the handoff between systems and ends up being entered twice."
Feature Set: Function Diary, BEO Automation, AI Package Builder
All feature blocks are available at launch: a digital function diary with combinable-room logic, BEO generation with AI-assisted version control, master data management with photos, descriptions and capacities in German and English, an AI Package Builder that assembles complete event packages from a short brief, and multi-property management for hotel groups. The AI Package Builder generates proposals; the hotel team reviews and approves them.
The module costs €250 net per month per property, regardless of property size or number of users. It is included at no extra cost in the ROCKET Core XL plan.
PMS Integration: API or RPA
ROCKET Sales & Catering does not replace the PMS. The PMS continues to manage rooms, folios and billing; the module handles the event layer and returns billable items to it. Apaleo is one example of a PMS that specifically opens up third-party integration in the sales-and-catering space. Beyond that, common and less common PMS platforms can be connected in one of two ways: through an API, where the two systems exchange data directly, or through MICE DESK's RPA approach - Robotic Process Automation, where the software operates the hotel's system the way a staff member would, without requiring the vendor to provide an interface.
Master data is available for retrieval via an API. Connected systems, such as online booking engines, draw on the same data set instead of maintaining room descriptions, capacities and images separately.
MICE DESK's onboarding team handles the initial master data setup. The standard setup takes three to four weeks to the first automatically sent proposal request. For PMS platforms with open APIs, the first request can go live within 48 hours. In hotel groups, a new property can be ready to launch within days, with rollouts running in parallel.
The module will be shown live at the Independent Hotel Show Munich, September 16 - 17, 2026.
About MICE DESK
MICE DESK is a product of myhotel.team GmbH, headquartered in Leipzig, Germany. The company automates revenue processes in hotel group and convention sales. Its convention sales automation covers inquiry handling, proposal creation and event planning. It is built on a two-and-a-half-year research and development phase that began in July 2022, during which the team worked day to day alongside 40 group and convention sales managers and examined the technical setups in their properties. ROCKET launched in 2025.
ROCKET connects PMS, sales-and-catering, revenue management and CRM systems, analyzes incoming inquiries, checks availability and generates proposals. Every draft is reviewed and approved by the sales team. The product architecture comprises three modules: ROCKET Core, ROCKET Sales & Catering and ROCKET Revenue Intelligence. MICE DESK also offers the Crew model, providing qualified convention sales staff who take on operational tasks within the hotel team.
MICE DESK was founded by Bernd Fritzges (Founder), Tigran Manvelyan (Co-Founder & CTO) and Tobias Feickert (Co-Founder & CFO). MICE DESK employs a development team of 18 engineers. [figure to be checked for currency — see implementation notes, item 4] MICE DESK is a Preferred Partner of the German Hotel Association (IHA) and a corporate member of HSMA e.V.
Press Contact:
myhotel.team GmbH
Neumarkt 31, 04109 Leipzig, Germany