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The First AI Revenue Operating Layer for Hotel Group Sales.
Convention sales automation for group, conference and event inquiries: from RFP to proposal in minutes.
Hotel conference and group sales teams lose hours every day on manual inquiry handling, proposal creation and follow-ups. Rocket AI by MICE DESK is hotel-specific Meeting Management Software that automates group sales workflows, connects your PMS and sales systems intelligently, and helps teams respond faster, sell more actively and increase conversion rates.
ROCKET – The basis for automated convention sales in individual hotels and hotel groups.
From inquiry chaos to automated process excellence.
Rocket is the AI-supported hotel software that fully automates convention sales. It processes inquiries in seconds, automatically recognizes participant numbers, room and room requirements as well as dates and immediately creates suitable offers. Thanks to intelligent system links, Rocket checks availability, compares customer data and generates complete quotation blocks directly in the PMS and sales & catering system - faster, error-free and without manual effort.
Trust the choice of the following hotel brands (excerpt):
Significantly faster, better and more successful with MICE DESK.
15x from requeste
to offer
+32 % higher conversion rate
on average
100 % response rate instead of
36 % unprocessed inquiries
Inefficient processes in convention sales cost time, customers and revenue. Inquiries remain unanswered, teams work manually and opportunities are lost to faster competitors in the market.
With MICE DESK, hotels automate their inquiry processing - from receipt to quotation in just a few minutes. Your existing systems work together, your teams focus on selling and customer care.
You can see the result in the figures of leading international hotels: no more lost inquiries, faster response times than the local competition and measurably more MICE and group inquiries.
We turn chaotic inquiry processes into a reliable revenue engine for hotels.
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36% of group inquiries remain completely unanswered in hotels because processing takes too long or gets lost in the email chaos. This figure is drawn from our MICE Benchmark Report, which systematically tracks convention sales performance across markets. While teams spend hours moving data back and forth between the property management system, sales & catering, revenue management system and customer relationship management, the customer has already booked with a faster competitor.
MICE DESK solves precisely this problem for hotels in Europe and the USA. As specialized hotel group sales software, MICE DESK automates the entire group sales process: analyse inquiries, check availability, retrieve prices from revenue management, create proposals. Your existing systems remain in place, but are intelligently connected - without IT projects and without data loss.
Hotels respond in a matter of minutes. Customers are delighted, conversion increases, teams finally have time for real selling. How to measure and optimize this ROI in convention sales is analyzed in our article on MICE ROI measurement for hotels.
Advanced AI technology combined with years of experience in group sales drives proven results.
In many hotels, central systems work like lone wolves: Property Management System (PMS), Sales & Catering (S&C), Revenue Management System (RMS) and Customer Relationship Management (CRM) do not talk to each other. Their teams type in the same data three times, inquiries get stuck in email loops.
MICE DESK AI solves this fragmentation through an API-first architecture and deep interface integration - from PMS to the Microsoft Graph API. Beyond APIs, we are ETL-capable: We extract data from all systems, transform it uniformly and load it for intelligent group sales automation. . Where no APIs are available, we use RPA (Robotic Process Automation) to integrate even outdated hotel systems – our interview on RPA in the hotel industry explains the technical approach in detail. The result: all systems finally work together without your teams having to intervene.
Automation in detail:
Email analysis: Rocket AI understands requests in any form - even with file attachments
System query: availability and prices from all hotel systems in seconds
User interface: Rocket automatically fills in all relevant data fields for your teams
Quotation generator: Intelligent quotation generation instead of static templates
Human-in-the-loop: Your experts check and optimize before shipping
Special technology modules:
LLM (Large Language Models): For the intelligent analysis of international informal queries, for example
LAM (Large Action Models): For the execution of complex, multi-stage actions
RPA (Robotic Process Automation): To reliably integrate old systems without API depth
MICE DESK AI connects what was previously separate - and turns fragmented processes into a consistent, automated conference and group sales workflow for all hotels in Europe and the USA.
Event Temple, Oracle, SIHOT, protel, apaleo, Shiji - Our software seamlessly integrates all leading hotel systems into your process landscape. Our PMS evaluation 2025 shows how the system landscape is evolving and which integration depth matters most for convention sales.
The decisive advantage: we not only retrieve data from isolated systems, but also create a technological connection across system boundaries. This creates consistent and usable information that is equally reliable for reporting, sales and revenue management.
Why Human in the Loop Drives Group Sales Success
Technology meets industry expertise: digitalization with a human touch.
Full automation sounds tempting, but it does NOT yet work for complex conference and group requests in hotels across Europe and the USA. Every event is different, customers have special requests, prices have to be calculated individually for the local market. This is exactly where MICE DESK comes in: Human in the Loop means that our AI handles the routine while your conference and group sales team makes the final decisions. How this approach works in practice – and why human-driven AI is the decisive differentiator in convention sales – is demonstrated with real hotel cases in our article on human-driven AI in hotel group sales.
This is how cooperation works:
Rocket AI takes over: Analyze meeting and group requests, collect data, check availability, create draft offers
Your team optimizes: Customize prices for local markets, incorporate special requests, add regional relationship details, final approval
The result: 15x faster processes with 100% human quality control - without the typical automation errors.
Special advantages of Human in the Loop at Rocket:
Zero risk of error: every offer is checked by experts
Individual support: special requests and VIP services for customers remain possible
Customer confidence: Fast response with a personal touch
Continuous improvement: system learns from your specific optimizations
MICE DESK AI with Human in the Loop combines speed with security and makes automation in group sales reliable for your hotel.
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We know the entire group sales workflow - and the biggest pain points
Whether receiving inquiries, checking availability, preparing offers or concluding contracts in hotels - every step in conference and group sales has its own stumbling blocks. Our strength: We combine software development with practical experience. We have already processed thousands of Meeting & Event and group inquiries for all international hotels and know exactly where processes fail.
Typical pain points in the process of all hotels:
Inquiries get lost Up to 36% of all conference and group inquiries go unanswered because emails get lost in the inbox or processes take too long.
Manual copy & paste Data has to be entered multiple times in PMS, S&C, RMS and CRM - slow, error-prone and frustrating for teams.
Availability unclear Room and room capacities are checked too late, opportunities are lost and revenue is lost.
Quotations take too long Customers today expect answers in minutes - not hours or days.
Subsequent steps stall Contract conclusion, function sheet and invoicing processes are often completely manual and additionally slow down performance.
This is exactly where we come in: With MICE DESK, hotels are now automating the crucial core step - from incoming inquiry to offer. This is where 15x efficiency gains, 32% higher conversion and the most noticeable increases in revenue occur.
In parallel, we are developing further modules that also digitize the downstream steps of the workflow. Our operational experience from thousands of real conference, meeting, event and group inquiries processed in international hotels flows directly into this development. In this way, we ensure that our technology not only works in theory, but also solves exactly the problems that group sales teams experience every day.
We understand the entire process, but we digitize first where it brings the most benefit: from the inquiry to the offer.
Hotel Mystery Shopping & Group Sales Benchmarking
We test your group sales and compare it with the competition.
How quickly does your conference and group sales team respond compared to other hotels? Our mystery checks provide concrete figures and show where you stand.
Our team combines hospitality and technology for better convention sales processes.
Behind MICE DESK and Rocket AI is a team of over 50 experienced convention sales professionals who process MICE and group inquiries on a daily basis, especially for German, Austrian and Swiss hotels. This practical knowledge flows directly into our technology - which is why Rocket knows the real pain points in convention sales.
The team at work.
Our meeting & event experts oversee the group sales process
This operational expertise is complemented by a team of 16 developers who are continuously developing Rocket AI and all system integrations.
The aim: to seamlessly automate complex hotel processes and intelligently network existing systems.
A specialized implementation team ensures that Rocket is quickly ready for use in the hotel and that the promised efficiency gains actually materialize.
This combination of group sales experience and modern technology is unique. MICE DESK delivers not just software, but real results in conference sales.
Get to know a part of our team:
From manual work to more turnover - book your consultation appointment now
Book your personal consultation appointment now and find out how Rocket AI processes your MICE and group inquiries 15x faster - with 32% higher conversion
Questions and answers
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MICE DESK is specialized hotel group sales software that automates the conference and group sales process - from inquiry receipt to proposal. Hotels in Europe and the USA save time, increase their conversion rates, and generate more revenue through faster response times than local competitors.
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With Rocket AI, hotels respond in minutes. The system automatically analyzes requests, checks availability and creates a quote for final review by your team.
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MICE DESK connects all common hotel systems in the international market such as Oracle Opera, protel, SIHOT, apaleo, MEWS, Shiji as well as CRM and revenue management systems. Older systems without an API can also be connected via RPA.
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"Human in the Loop" means that AI takes over the routine, but your team makes the final decisions. As a result, quotations are created 15x faster, but remain individual and error-free.
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MICE DESK is ideal for hotels in Europe and the USA, hotel groups and operators who process a large number of conference and group requests. Whether a single hotel or a large chain - the software is flexibly scalable. For hotels that want to analyze their processes before implementing software, we also offer specialized convention sales consulting.
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Pricing depends on the model selected: Rocket Software, Rocket Hybrid (with expert support), or Rocket Enterprise for hotel groups. All hotel systems can be connected, though one-time implementation costs may vary depending on your specific technical setup, particularly when RPA integration is required. All variants deliver demonstrable efficiency gains.
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Yes, all of our support is provided in German and English. Our team is familiar with the specific requirements of hotels in Germany, Austria, and Switzerland and is available to assist you personally.
Technology or hybrid, you decide
Hotels differ in their requirements for group sales automation: some want to automate only their conference and group requests with modern hotel AI software, others need additional experienced support in group sales operations. With our Rocket platform, we offer two hotel group sales software models - flexible and tailored to your property's needs.
Core advantages of all models:
15x faster conference and group request processing
100% system integration with existing hotel software
32% higher conversion rate for convention sales
Regardless of the model chosen, hotels gain access to the most advanced Hotel AI Group Sales platform on the market and benefit from the experience of thousands of successfully processed MICE and group inquiries in the hotel industry.
Rocket AI
Rocket Software is the pure AI hotel software for hotels that want to manage their group sales processes themselves, but want to do it 15x faster and error-free. This hotel group and conference software combines all the core features of Rocket AI with an API-first architecture that seamlessly connects Property Management System, Sales & Catering, Revenue Management System and Customer Relationship Management.
Hotels with their own group sales team benefit from automated proposal generation in just a few minutes and continuous support from our development team. The Hotel AI Group Sales solution automates the entire workflow from the Meeting & Event inquiry to the finished offer and ensures measurable increases in efficiency in hotel group sales.
MICE DESK Crew
The MICE DESK Crew model combines hotel AI software with experienced group sales experts, creating the ideal balance between technology and human expertise. In addition to all the software features of the Rocket AI platform, specialized Meeting & Event professionals support your hotel directly in its day-to-day business with complex meeting and group requests.
This white label hotel service ensures that your guests experience your hotel brand exclusively, while experienced group sales specialists ensure optimal conversion rates in the background. Hotels receive immediate relief from conference inquiries without compromising on quality and benefit from the combination of hotel AI technology and operational group sales experience.
Member of the IHA, HSMA and VDVO